Engagement and Happiness are two different things

Adani Group is a global integrated infrastructure player with interests in Resources, Logistics, Energy & Agri Business. We recently interviewed Mr. Vikas Joshi (Joint President-Human Resources), Adani Group of Companies to know his views on employee engagement and discuss the best HR practices. All the views expressed here are personal views of Mr.Vikas Joshi Who is an engaged worker according […]

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Are you a leader?

This is not only a cliched interview question but also a question that determines what you will do with your own life and how will you impact the lives of people who come in touch with you. Leadership is not a title, but a character trait.  A leader can be- a family leader, a social leader, […]

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Leadership Lessons #1- Sir Edmund Hillary

On 29 May 1953, Hillary and Sherpa mountaineer Tenzing Norgay became the first climbers to reach the summit of Mount Everest. They were part of the 9th British expedition, led by John Hunt. Before Hillary was successful in climbing the mountain, he failed a few times. So many times he had to return to the base-camp due to bad weather. […]

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Why Apple became so successful as a brand?

Apple created a social status By setting products on a premium it created a social status of holding anything start with an “I”. When all the companies were running a race to the bottom it created a premium product. Not 50 different models, but one premium product that gives you pride in holding it . […]

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Capturing the Entire Market

“Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.” Simon Mainwaring Think of all the people in this world (existing plus […]

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Study Megatrends in businesses

“If you fail to plan, you are planning to fail” Etty Hillesum Nokia was the world market leader in mobile phones just a few years ago; do you know where it ranks now? Blackberry was the only phone used by the employees for the official emails a few years ago; what is the situation now? […]

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Story Sells

How to develop a story? There are no set-strategies for preparing your story; but I guess the following questions will give you the threads from which you can weave your unique story. What do you do? Why do you want to change about yourself and why? Why do you do it? How did you start? […]

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